By Brenda Dempsey
The Real ROI of Writing Your Book: 8 Points Every Business Owner Should Know
Hello, business trailblazers and curious book-writing hopefuls! Let’s talk about ROI—Return on Investment—in the context of writing a book. Yes, you’ve probably heard the phrase “books are business cards on steroids.” But what does that mean when it comes to cold, hard cash and the kind of value that money can’t buy?
In the world of business owners turned authors, a book isn’t just a passion project—it’s a high-octane engine powering your brand, your credibility, and, yes, your bank account. So buckle up as we explore 8 key points, 5 of which are related to making money and 3 of which are simply priceless.
- Cha-Ching from Book Sales
Let’s start with the obvious: selling your book. While most authors won’t be retiring to a private island on royalties alone, a bestselling business book can bring in a steady stream of income. With strategic pricing (think £10-£20 a pop) and strong marketing, your book could net thousands in sales, especially if you leverage your existing audience.
Here’s the kicker: your book is also a magnet for new customers. Each copy in the hands of a reader is a mini-advertisement for your expertise, building trust faster than you can say “Amazon bestseller.”
- The £6K Flagship Program Funnel
Your book isn’t just a stand-alone product; it’s the gateway to your high-ticket offerings. Picture this: someone buys your £15 book, loves it, and realizes you’re exactly who they need to solve their problem. The result? They sign up for your £8-10K flagship programme.
This isn’t theoretical. Many authors use their books as stepping stones to premium services like coaching, consultancy, or online courses. With just a handful of conversions, your book has paid for itself many times over.
- Paid Speaking Gigs
A published book positions you as an expert in your field. That’s right, your name on a book cover is your all-access pass to the world of paid speaking. Companies and event organizers love booking authors for their authority and insights.
Fees can range from a few hundred pounds to thousands per event. Bonus? Your speaking gig is also a prime opportunity to sell books at the back of the room (hello, double ROI!).
- Consulting Fees That Command Respect
Once you’ve published a book, you’re not just a consultant but a consultant with a book. That distinction matters when you’re setting your fees. A book signals to clients that you’re at the top of your game, and they’ll be willing to pay accordingly.
Imagine this scenario: You’re pitching a £10K project to a potential client. They’re on the fence until they see your book, which effectively says, “I wrote the book on this subject—literally.” Deal closed.
- Licensing and Spin-Off Opportunities
Did you know your book can also make money through licensing deals and spin-offs? Think corporate training programs, branded workshops, or even digital resources based on your content. Businesses will pay handsomely for the rights to use your intellectual property in their own training or development initiatives.
And now, let’s shift gears to the priceless side of ROI. These benefits might not directly boost your bank account but will elevate your brand, confidence, and legacy in ways money can’t measure.
- Authority and Credibility: Owning Your Space
Writing a book transforms you from “just another business owner” into the go-to expert in your niche. It’s the ultimate credibility booster, opening doors to opportunities you never thought possible. Want media coverage? Want to be a guest on podcasts? Want to snag that coveted partnership? Your book gets you a seat at the table.
- Legacy: Leaving Your Mark on the world
Sure, business success is great, but what about the impact you leave behind? Your book becomes a timeless piece of your legacy, a way to share your expertise and vision with future generations.
Think of it as your personal “I was here” sign—a contribution to your industry and the world that lives on long after the last page is read.
- Personal Growth: Becoming the Best Version of You
Writing a book is like going to the gym—for your brain and your soul. It pushes you to organize your thoughts, clarify your ideas, and articulate your mission in ways you never imagined.
The process can be challenging (hello, late-night writer’s block) but also deeply rewarding. By the time you hold that finished book in your hands, you’ll have an asset you’re proud of and a renewed sense of confidence and purpose.
The Bottom Line
When it comes to ROI, writing a book is a no-brainer. The return on investment is extraordinary, from direct revenue streams like book sales and speaking gigs to the priceless value of legacy and personal growth.
So, curious business owner, what are you waiting for? Let’s make it happen if you’re ready to transform your expertise into a bestselling book and unlock all the benefits we’ve just covered. Your future readers (and clients) are waiting.
And remember: you drive, we navigate, and together, we accelerate your success. Ready to ignite your authorpreneurial journey? Let’s go! 🚀