Talking in Text: How to Nail a Conversational Tone in Your Non-Fiction Book
So, you’re writing a non-fiction book, and you want it to feel like a friendly chat over coffee, not a dry academic lecture. But here’s the trick: writing ‘conversationally’ is different from having a ‘verbal conversation’. Crafting a conversational tone in writing requires balance—your book needs to feel relaxed, inviting, and relatable, but still clear and professional. At Book Brilliance Publishing, we’re all about helping authors find that sweet spot where the reader feels you’re talking ‘to’ them, not ‘at’ them. Let’s break down the art of the conversational tone and how to pull it off in style.
Conversational Tone vs. Verbal Conversation: The Big Difference
When we chat face-to-face, we can lean on gestures, facial expressions, and pauses to add meaning. We ramble, jump topics, and repeat ourselves without worrying about flow or structure. But in writing, especially in non-fiction, these elements don’t translate well on the page. Conversational writing is about creating a sense of closeness and accessibility without losing clarity. Here’s how to make your words sing, smile, and stay polished!
- The Power of Pronouns: Use “You” and “We”
One of the quickest ways to make your book feel personal and inclusive is by using “you” and “we.” These pronouns invite the reader into the conversation, making them feel like they’re on this journey with you.
Example: Instead of writing, “Authors should focus on structure,” try “As authors, we need to focus on structure.”
In conversation, we naturally address the person we’re talking to, but in writing, adding “you” pulls readers in and builds an instant connection. It’s a small tweak with a big impact!
- Ask Questions, Then Answer Them
When speaking, we often ask questions to keep the conversation flowing or check if our listener is still with us. In writing, you can use questions to guide the reader’s curiosity and keep them engaged. Just remember to answer those questions, too!
Example: “Ever wonder why some books are impossible to put down? It’s all in the way they’re structured, creating a natural flow that keeps you turning pages.”
This technique not only creates a natural rhythm but also keeps your reader actively thinking about the points you’re making. You’re leading them through the topic, much like a conversation.
- Embrace Contractions and Casual Phrasing
Formal language can feel stiff, while contractions (like “don’t” instead of “do not”) and casual phrases instantly soften your tone. In a verbal conversation, we rarely say, “I do not believe this is accurate.” Instead, we’d say, “I don’t think that’s right.” Emulating this in your writing helps break down barriers, making it easier for readers to connect with your ideas.
Example: Rather than saying, “One must consider various perspectives,” try “You’ve got to think about different perspectives.”
This slight shift in language makes the text feel more approachable and less formal.
- Use Short Sentences and Simple Words
Conversational writing mimics the brevity of spoken language. Long, winding sentences can leave readers mentally out of breath. So, keep it punchy! Short sentences keep ideas clear and digestible, allowing readers to easily keep pace with you.
-Example: Instead of writing, “The complexity of this concept may seem daunting at first,” you could say, “This idea might feel overwhelming. But don’t worry—we’ll break it down.”
Notice how short sentences create a conversational rhythm. When you vary sentence length, it’s like adding emphasis, just as we might use pauses or hand gestures when speaking.
- Inject a Bit of Personality
In conversation, we add personal touches, anecdotes, and even humour to make our points more relatable. Don’t be afraid to let your personality show in your writing—this is what makes your book uniquely ‘you’.
Example: “Think of tone as the atmosphere at a dinner party. You wouldn’t want a stuffy, formal vibe, right? You’re aiming for that warm, friendly feeling where people feel at home—and that’s the same vibe you want in your book!”
A light-hearted example, comparison, or relatable scenario can make complex topics easier to digest and more memorable for readers.
Wrapping It All Up: Keep It Clear, Keep It Friendly
Crafting a conversational tone in a non-fiction book is about making your reader feel involved, engaged, and respected. You’re giving them valuable insights, but in a way that feels warm and personal. Think of it as welcoming them to a virtual chat, where every word is thoughtfully chosen to make them feel connected and understood.
By using pronouns, questions, contractions, short sentences, and a dash of personality, you’re creating a book that feels like a genuine conversation—one they’ll remember long after they’ve read the final page. Remember, it’s not about copying verbal conversation, but capturing that friendly, familiar ‘feeling’ we get from a great chat.
So go on, add that friendly flair, and watch your book shine with a conversational tone that feels like it was written just for ‘them’! At BBP, we’re here to help you every step of the way—because there’s nothing more brilliant than writing that connects.